Digital Marketing Strategy for Freedom First Credit Union
Freedom First Credit Union took the leap into digital marketing after the launch of the new responsive website we designed and launched in October 2014. In preparation for the launch, we crafted their digital marketing strategy. We began the process with an audit of their current marketing messaging, media buys and competitive analysis that included an evaluation of what their competitors are spending and allocating their resources online. Once the audit was complete, we identified the organization’s goals, organization strategic plan and vision for the credit union. All of this information and data was used to craft the digital marketing strategies for Freedom First.
The finished product included:
- Examples of messaging with email and banner design mock ups
- Search engine optimization
- Email marketing
- On-boarding messaging
- Social media monitoring
- Digital advertising including online display, mobile display, paid search and local site recommendations
- Business banking digital marketing focus
Now, the Freedom First team has a fully responsive, well designed website and a comprehensive digital marketing strategy to guide them as they embark on their digital marketing program of work.